Launched in 2016, smallcase is building a modern investing ecosystem - better investment products & technology platforms for the Indian capital markets - serving over 2.5M individual investors & India's most trusted & respected financial brands. We are a young, passionate 150+ member team headquartered in Bangalore & are backed by top-tier investors. smallcase has also been recognized in the ecosystem & media as an innovator & change agent
Primary responsibility will be to own the conversion, retention, and engagement funnel of the product.
Leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas.
Communicate the product’s value to the market, both on-product, and off-product. Drive feature adoption and overall success of the product.
Understand the user’s persona of the product and ideate, prepare and execute product experiments which leads to better user journeys
Work on communication the user encounters when navigating their way around a product - microcopies, product descriptions, Push notifications, Emails etc.
Analyze each campaign based on the logged performance metrics & derive insights to implement and improve in future campaigns
Planning the go-to-market strategy and launch outlining how the product should be promoted
Own periodic reporting of campaign performance to stakeholders along with campaign pipeline planning
Has prior 2 - 4 years of experience in B2C product marketing or growth marketing
Excellent analytical and problem-solving skills. Must have experience with analytics tools like - Google Analytics, Mixpanel, Hotjar, or Clevertap
Excellent verbal and written communication skills in English including attention to detail
Good hold on copywriting
Should be able to take initiative and drive things independently
Conceptual understanding of product marketing & its different elements