Product

Product Marketing Associate


Bengaluru   |   Full Time



Launched in 2016, smallcase is building a modern investing ecosystem - better investment products & technology platforms for the Indian capital markets - serving over 2.5M individual investors & India's most trusted & respected financial brands. We are a young, passionate 150+ member team headquartered in Bangalore & are backed by top-tier investors. smallcase has also been recognized in the ecosystem & media as an innovator & change agent

Responsibilities

  • Primary responsibility will be to own the conversion, retention, and engagement funnel of the product. 

  • Leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas.

  • Communicate the product’s value to the market, both on-product, and off-product. Drive feature adoption and overall success of the product.

  • Understand the user’s  persona of the product and ideate, prepare and execute product experiments which leads to better user journeys

  • Work on communication the user encounters when navigating their way around a product - microcopies, product descriptions, Push notifications, Emails etc.

  • Analyze each campaign based on the logged performance metrics & derive insights to implement and improve in future campaigns

  • Planning the go-to-market strategy and launch outlining how the product should be promoted

  • Own periodic reporting of campaign performance to stakeholders along with campaign pipeline planning

Required skills 

  • Has prior 2 - 4 years of experience in B2C product marketing or growth marketing

  • Excellent analytical and problem-solving skills. Must have experience with analytics tools like - Google Analytics, Mixpanel, Hotjar, or Clevertap 

  • Excellent verbal and written communication skills in English including attention to detail 

  • Good hold on copywriting

  • Should be able to take initiative and drive things independently

  • Conceptual understanding of product marketing & its different elements

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