Growth Lead - Tickertape

Bengaluru   |   Full Time

Tickertape is disrupting the investments sector by bringing in a fresh approach to analysis and tracking. Our mission is to bring sophisticated tools to the retail users in an intuitive and approachable manner We’ve grown rapidly in the past 12 months, growing at 100% quarter-on-quarter. With a monthly active user base which is north of 13lakhs and over 2cr monthly page hits, we’ve carved a niche out in a retail investor’s tool-set 

The future is extremely bright, as we look to increase and improve our offerings. There’re a lot of things in the pipeline which we’ll be building in the coming months. Altering the paradigm is what we think about everyday 

The team is young and extremely hungry and we’re looking for folks who fit this persona.

We are looking for a Growth Lead to initiate and handle marketing initiatives for Tickertape.

Responsibilities - The person would have complete ownership of the end to end process of customer acquisition, activation, and retention (including  diving deeper into the funnel), focusing around improving the north star metric

  • Lead the wider marketing team to strategize and execute Growth Initiatives - Including Digital, Content, and offline channels

  • Own KPIs  for the team and be responsible for achieving targets

  • Identifying new and creative ways to increase organic customer acquisition; including boosting word of mouth growth, ASO, etc

  • Actively tracking the performance of the existing channels and working on optimizing them through experimentation

  • Closely working with the product team to come up with Product growth techniques that build virality loops, boosts organic acquisition

  • Lead the third party marketing tie-up efforts

  • Mentor younger team members on professional development and up-skilling

Required skills

  • Must have some experience of driving growth for a B2C App product

  • Must have some experience of working on different types of paid channels, including Digital Marketing, Affiliate marketing, etc. 

  • Must have a deep understanding of Google Adwords, Youtube, and Facebook Ads platforms

  • Should have an understanding of organic channels/ SEO/ ASO and content marketing strategies

  • Must have strong analytical and data skills

  • Innovative thinker, a healthy sense of humor, and a high tolerance for emojis

Experience Required: 3 - 5 years

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