smallcase is building a modern investing ecosystem - better investment products & technology platforms for the Indian capital markets - serving over 1.5M individual investors & India's most trusted & respected financial brands. We are a young, passionate 120+ member team headquartered in Bangalore & are backed by top-tier investors. smallcase has also been recognized in the ecosystem & media as an innovator & change agent.
We are looking for a Growth Manager to initiate and handle marketing initiatives for smallcase B2C business.
Responsibilities - The person would have complete ownership of the end to end process of customer acquisition, activation, and retention (including diving deeper into the funnel), focusing around improving the north star metric.
Lead the wider marketing team to strategize and executing Growth Initiatives - Including Digital, Content, and offline channels.
Identifying new and creative ways to increase organic customer acquisition; including boosting word of mouth growth, ASO, etc.
Actively tracking the performance of the existing channels and working on optimizing them through experimentation.
Closely working with the product team to coming up with Product growth techniques that build virality loops, boosts organic acquisition.
Mentor younger team members on professional development and up-skilling
Must have some experience of driving growth for a B2C App product.
Must have some experience of working on different types of paid channels, including Digital Marketing, Affiliate marketing, etc. Must have a deep understanding of Google Adwords, Youtube, and Facebook Ads platforms.
Should have an understanding of organic channels/ SEO/ ASO and content marketing strategies.
Must have strong analytical and data skills.
Experience Required: 4 - 6 years