Marketing

Product Marketing Associate - Tickertape


Bengaluru   |   Full Time



About Tickertape

Tickertape is disrupting the investments sector by bringing in a fresh approach to analysis and tracking. Our mission is to bring sophisticated tools to retail users in an intuitive and approachable manner

We’ve grown rapidly in the past 12 months, growing at 100% quarter-on-quarter. With a monthly active user base which is north of 20lakhs and over 3cr monthly page hits, we’ve carved a niche out in a retail investor’s tool-set 

The future is extremely bright, as we look to increase and improve our offerings. There are a lot of things in the pipeline and we’re looking for folks who are industry-creators to help us build them. Altering the paradigm is what we think about every day.

The team is young and extremely hungry and we’re looking for folks who fit this persona

Responsibilities

  • Primary responsibility will be to own the conversion, retention, and engagement funnel of the product. 

  • Leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas.

  • Communicate the product’s value to the market, both on-product, and off-product. Drive feature adoption and overall success of the product.

  • Understand the user’s  persona of the product and ideate, prepare and execute product experiments which leads to better user journeys

  • Work on communication the user encounters when navigating their way around a product - microcopies, product descriptions, Push notifications, Emails etc.

  • Analyze each campaign based on the logged performance metrics & derive insights to implement and improve in future campaigns

  • Planning the go-to-market strategy and launch outlining how the product should be promoted

  • Own periodic reporting of campaign performance to stakeholders along with campaign pipeline planning

Required skills

  • Has prior 2 - 4 years of experience in B2C product marketing or growth marketing

  • Excellent analytical and problem-solving skills. Must have experience with analytics tools like - Google Analytics, Mixpanel, Hotjar, or Clevertap 

  • Excellent verbal and written communication skills in English including attention to detail 

  • Good hold on copywriting

  • Should be able to take initiative and drive things independently

  • Conceptual understanding of product marketing & its different elements

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