Marketing

Product Marketing Associate


Bengaluru   |   Full Time



About smallcase

Launched in 2016, smallcase is building a modern investing ecosystem - better investment products & technology platforms for the Indian capital markets - serving over 1.5M individual investors & India's most trusted & respected financial brands. We are a young, passionate 150+ member team headquartered in Bangalore & are backed by top-tier investors. smallcase has also been recognized in the ecosystem & media as an innovator & change agent


Responsibilities 

  • Primary responsibility will be to communicate the product’s value to the market

  • Ideate, prepare, and execute marketing campaigns/communications via email, social media & push notification channels

  • Coordinate with the design team to create high-quality collaterals required for the marketing campaigns

  • Work on communication the user encounters when navigating their way around a product - microcopies, landing page, sub-text, and product descriptions

  • Get to know its customer and user personas, and develop the tools and campaigns that the company will use to introduce and sell this product to the market

  • Track core metrics for campaign performance like open rate, click-through rate, conversion rate, etc. for all outbound marketing campaigns across different channels

  • Analyze each campaign based on the logged performance metrics & derive insights to implement and improve in future campaigns

  • Coordinate with relevant stakeholders to plan in advance & maintain a marketing campaigns pipeline

Required skills 

  • Has prior 1 -2 years of experience in B2C product marketing or growth marketing

  • Excellent verbal and written communication skills in English including attention to detail

  • Solid creative ability in marketing copy 

  • Excellent proficiency in short-form as well as long-form marketing content

  • Conceptual understanding of product marketing & its different elements 

  • Comfortable with web technologies like HTML, CSS, cross email client compatibility

  • Should have experience with (professional/personal capacity) stocks and other investment products in general. Should have at least a basic understanding of different investing terminologies.

  • Understanding of https://mjml.io is a plus.

  • Experience with analytics tools like - Google Analytics, Mixpanel, Hotjar or Clevertap

Good to know 

  • Basic use of Figma/Sketch 

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