Marketing

Performance Marketing Executive


Bengaluru   |   Full Time



If you live and breathe digital marketing, we want to talk to you. If you have an entrepreneurial mind and creative out-of-the-box thinking digital native with a get-things-done attitude, who wants to thrive in a fast-paced international environment let’s speak to each other. 

An ideal candidate would have a relentless drive for running new tests and experiments on a regular basis. They love data, but even more, they actually love implementing changes based on those findings – instead of just creating dashboards. 

Responsibilities

  • Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance
  • Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI’s.
  • Optimising campaigns across multiple channels to deliver the best return on investment
  • You identify replicable marketing strategies, tactics, and channels that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mindset
  • You write content for marketing ads, campaigns, and landing pages
  • You test different value propositions and messages across different channels to find the best angle to introduce our product to each target group

Requirements

  • Proven working experience in digital marketing ( Experience 0-2 years )
  • Demonstrable experience leading and managing SEO/SEM, social media, and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement


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