Launched in 2016, smallcase is building a modern investing ecosystem - better investment products & technology platforms for the Indian capital markets - serving over 2.5M individual investors & India's most trusted & respected financial brands. We are a young, passionate 150+ member team headquartered in Bangalore & are backed by top-tier investors. smallcase has also been recognized in the ecosystem & media as an innovator & change agent
Own the end-to-end digital marketing funnel (acquisition, activation, and reengagement) for the smallcase app
Plan and execute ads on Facebook, Google, Criteo, the top self-serve (SSN) and third-party ad-networks
Campaign types: App install, retargeting, SEM, PPC, Google Display Network, and more
DV360 and programmatic media buying experience is a plus
Strong analytical mindset: Rigorous A/B testing at every stage of the campaign (campaign objective, targeting and creative) is a must. We solve “gut feelings” with data.
Continuous monitoring and improvement: Analyze each campaign based on the logged performance metrics & derive insights to implement and improve future campaigns
Reporting: Ability to take proactive data-driven decisions and report to stakeholders in a periodic manner
Must keep stakeholders updated with new changes in the ad/platform ecosystem. For instance, how would an advertiser adapt to iOS’s 14.5 changes?
Deep, hands-on knowledge and experience of all top ad networks is a must
Hands-on experience with analytics/customer engagement tools is preferred
Work experience: 3-4+ years. Your assignment submission would speak volumes.
AppsFlyer/Branch or any other recognized attribution partner
Google Analytics (GA4): Audience segmentation, retargeting, funnel optimization, etc.
CleverTap/WebEngage for audience segmentation and analytics
Canva/Bannersnack for quickly creating A/B variates of creatives
Coschedule Headline Analyzer, Copy.ai, etc. for succinct copy
Knowledge of martech setup is a plus. For instance, which events would you send from an eCommerce store to WebEngage?
Certifications: Facebook Blueprint, Google Ads/Analytics, CXL and other relevant certifications is a plus
Good grasp on copywriting